The Starc Content Management System (CMS) lets you create and manage real-time virtual product placement campaigns with a few clicks.
Starc is a Norwegian start-up based in Oslo. Our team is experienced in real time virtual production with the Unreal Engine through one of the worlds leading production tools – Pixotope™. The team has previously been working with some of the largest live TV-productions in the world:
Real time virtual production with the Unreal Engine has the latest years become mainstream. This opens for new revenue models and standarized, scalable in-content product placement. The Starc CMS let’s you manage all events, assets and customers/advertisers.
Our system seemlesly integrates with any UE-based production software and gives our clients full overview of what placeholders that are booked, when they are booked and for how long.
The Starc computer vision system analyzes the content to determine how many seconds of exposure each of our advertisers get. Matching this with the TSR (Total Screen Rating) numbers ensures a secure ROI.
Quick Signup
Create your account in less than a minute
Event Creation
Create your events for product placement
Asset Management
Upload, manage, and assign graphics to the correct placeholder
Exposure Analytics
Analyze and measure product exposure duration using computer vision
Reports
Create campaign reports based on exposure and screen rating numbers
Our understanding of Augmented Reality (AR) refers to TV-production that integrates graphic assets on top of the TV picture in real time, making it look like they are really there.
The power of Epic Games Unreal Engine gives the illusion of fully photorealistic products inside the content. These placements are easy to integrate and almost non-intrusive to the TV production workflow.
Virtual product placement is also environmentally sustainable as they are all digital and requires no physical resources to implement.
Curious to know more about Starc? We would love to hear from you! Use the contact form to share your comments, questions or concerns, and we’ll respond as soon as we can.
+47 932 26 000
Street: Thunes vei 2
Zip Code: 0274, Oslo, Norway